There is no doubt that if we say that- 2019 is the year for environmental change, and this time the change is good. The new generation and digitalization world is now understanding the worth of a good environment, I guess. To prove this, London has taken a good step that is follow-worthy. Not only us but everyone should take inspiration from them.
In the age of increasing demand for more sustainable products, companies are doing their best and using their creative mind that can help in bringing the change.
There is no doubt that marathons are people’s favorite and this is the reason why we get to see the huge crowd participating in marathons. In London, people are crazy about it, so as the organizers. Every time they prescribe good facilities to the participants, but in the recent marathon everybody’s attention caught by the heaps of plastic water bottles that got collected on the street after the marathon.
For the last couple of years, many people have stated that they would love to participate public events like marathons, but the thousands of bottles thrown away is a major factor when it comes to deciding whether to go or not. So to solve this problem, this year the London marathon has made a huge change when it comes to giving away water.
This year they have collaborated with a start-up brand called Skipping Rock Lab, who create edible water pouches called Ooho. And these edible pouches are made with seaweed. It dissolves completely and leaves absolutely no plastic behind. This step will bring a huge change in events like this.
Participants can eat the pouches, as they don’t have any taste or they can throw them away because they are completely biodegradable.
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